Orchestrating the future of enterprise experience
myMeta's mission is to transform how enterprises work by unifying fragmented systems into seamless, intelligent experiences, so that people can focus on what matters most: doing their best work.
At myMeta, we combine deep business expertise with our industry-leading Digital Experience Orchestration Platform (DXOP) to help organisations maximize the value of technology they have already invested in without touching their core systems.
This allows them to protect what matters most: their employees and their investments.myMeta's solutions span the major platforms driving today's enterprise businesses, including SAP (SuccessFactors, Concur, S/4HANA), Workday, Oracle, Salesforce, and the leading CRM, Marketing, and HCM platforms.
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Behind every enterprise system is a person trying to do their job well
That person is why we exist. At myMeta, our values are not abstract ideals as they are a direct response to what we have seen inside organisations: the friction, the fragmentation, the wasted potential.
We built our platform, and our culture, around the conviction that work should be simpler, smarter, and more human.
Trust by Design
Security and privacy are not afterthoughts - they are architecture.
Human Potential
Technology should amplify people, not replace them.
AI with Integrity
You can see, trust, and act on.
Simplicity
We make the complex invisible.
Velocity
Value in weeks, not years.
myMeta Milestones
myMeta started as a Digital Adoption Platform and has evolved into the world's first Digital Experience Orchestration Platform (DXOP). We recognized that enterprises face an invisible wall between their powerful systems and the people who use them. Our platform breaks down that wall, orchestrating complexity to deliver simplicity.
Company Founded
myMeta opens center of excellence for innovative digital transformation solutions in Italy
Overseas Expansion & Investments
US Headquarters OpeningBroadVision Group invests in myMeta and joins the board of experienced global executives
Europe & Japan Expansion
myMeta expands with sales and support offices in France, Spain, Portugal and Japan
myMeta Academy
myMeta launches myMeta Academy for partners and customers
Build Module Launch
myMeta launches low-code IDE for tailor made interface configurations
myMeta Maestro
Introducing a methodology companion to simplify complexity
myMeta DXOP
Evolution from DAP technology to a brand new category: Digital Experience Orchestration Platform
Orchestra Module Launch
myMeta unifies front-end experience with back-end to orchestrate fragmented business applications
myMeta Team
Founded in 2019, myMeta was born from a simple mission: put the employee at the center of technology. Our founders, with over 30 years of combined experience in HR and enterprise software bring a deep understanding of what makes digital tools truly work for people.
Today, our team blends expertise in UX design, software innovation, and gaming to redefine Digital Experience Orchestration. We help enterprises create engaging, seamless, and fully customized user experiences.
myMeta acts as the “second skin” of any software: an independent, intelligent layer that empowers users and makes every digital interaction easier, faster, and more human.
Andrea Rubei is Co-founder and CEO, an AI-driven digital experience orchestration platform. Former Microsoft and Cisco executive with 25+ years in global tech, he blends enterprise software, SaaS, and UX expertise to power digital transformation worldwide.
Emilio Orlandini is Co-founder and Managing Director (GM EMEA), driving regional growth and strategy. With deep expertise in HR tech from Accenture, SAP SuccessFactors, and Allos, he leads transformative digital employee experience initiatives.
Roberto De Rossi is Co-founder, CTO and Chief Product Officer, leading product and technology strategy. With 30+ years in software and HR innovation, and past ventures at Dedalomedia and Allos, he crafts intuitive digital experience orchestration solutions for enterprises.