In the world of digital transformation, there’s a harsh reality that many don’t want to acknowledge: most digital initiatives fail. But why is that the case? The answer is simpler than you might think, and it has nothing to do with the technology itself—it’s about people.
At myMeta, we’ve spent years partnering with businesses worldwide to unlock the true potential of digital adoption. As Andrea Rubei, our visionary Co-Founder and CEO, passionately believes:
“After over two decades of leading digital transformation initiatives at industry giants like Cisco, Microsoft and BroadVision, I’ve come to a critical realisation, which might seem obvious, but severely underestimated by organisations worldwide: Each individual navigates change and transformation at their own pace. This happens in life and in our work. However, traditional training and skilling methodologies don't take this into account and fail to address this diverse need of its users, which at the end of the day are people just like you and I.”
This mindset is at the heart of everything we do.
This insight, although simple, is often overlooked when organizations rush to implement new technology. But here’s the problem: traditional training and skilling methods don’t take into account how people experience and navigate change. This gap leads to frustration, poor adoption, and, ultimately, failure.
Consider this: McKinsey reports that 70% of digital transformation initiatives fail because of poor user adoption. To put it simply: people aren’t able to use the technology their organization invested in. And it doesn’t stop there. Gartner also reports that 75% of organizations will face business disruptions because their workforce lacks the necessary digital skills.
It’s a staggering reality, and it’s easy to see why many are skeptical. So, what’s holding them back? Resistance to change.
Despite all the planning and effort to roll out new software designed to improve productivity, many employees resist it. This resistance leads to delays, frustration, and a negative impact on overall productivity. Sound familiar?
Now, let’s talk about GenAI. The promise of GenAI is that it will solve these problems by guiding us, automating tasks, and making our work lives easier. But there’s a risk: with every vendor offering their own version of GenAI, confusion reigns, and silos are created. Even the most innovative solutions can become a burden if they’re not integrated properly into workflows.
So, what’s the real solution? At myMeta, we believe it lies in something that’s been missing from most digital transformation strategies: putting humans at the center of the digital experience.
This core belief led us to co-found myMeta Software, a next-generation AI digital adoption platform. Our mission is simple: to make digital transformation smoother, more efficient, and most importantly, human-centered.
We’re not just about giving employees another piece of software to use—we’re about creating a seamless, empowering experience. Technology should excite us, empower us, and make our work easier—not frustrate us. Why should training feel like a never-ending struggle? Why should using new software be a dreaded task?
Picture this: What if, instead of endless training sessions, you could log in and have intelligent guides based on your unique profile, helping you with daily tasks, correcting mistakes in real time, and adapting the user interface to suit your needs?
What if you could interact with your company’s GenAI, regardless of the vendor or the application, and always get the right support at the right time, tailored to you?
That’s the vision behind myMeta—a platform designed to bridge the gap, remove divides, and put people at the heart of digital transformation. We created myMeta to act as both an accelerator and an enabler for every user, unleashing the full transformative power of AI across all departments, regardless of technical expertise.
As Andrea Rubei, our Co-Founder and CEO, often reminds us:
“Innovation isn’t just about creating the latest tool—it’s about ensuring everyone can use it to its fullest potential.”
At myMeta, we believe that true innovation isn’t about pushing technology on people; it’s about making sure every person—from the tech-savvy to the less experienced—can fully utilize those tools, empowering them to succeed.
With this new, human-centered approach, we can drive more successful, inclusive digital transformation initiatives—ensuring that no one is left behind in this brave new world.
Are you ready to revolutionize the future of work? Request a demo today and together, we’ll make transformation human.
Key Takeaway: Digital transformation isn’t just about the technology you implement—it’s about how you help people adapt to it. At myMeta, we put humans at the center, creating an experience that’s seamless, intuitive, and empowering. Because when people are empowered, technology thrives.
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